Microtek International is a leader in providing the best power solutions to huge customer base across India. The company has very successful journey in India and having a wide range of portfolio to cater all sort of power solutions requirement to any consumer across the country. Microtek has grown exponentially and presented across all major cities in India. It has large number of distributors and retailers that ensures growth in the market. Being Vice President, Mr. Manoj Jain has been working closely with his team to attain maximum growth and success.
There Successful Decades
Microtek has a good market visibility and a large network of partners across India which cater to the wider audience. Microtek has proved itself by becoming a leading manufacturer in the field of batteries and UPS. It has a large network of channel partners and retailers which led Microtek to massive success.
Manoj Jain, Vice President, Microtek International Pvt. Ltd. said, “We have seen our brand growing steadily over the last 3 decades. Starting as a Monitor and IT Peripherals company, we diversified with time and converted into Power Products Company by focusing on Inverter and UPS segment. Within this time we have launched a complete range of stabilizers, a complete range of solar products and recently launched wires and cables. By this, we have been able to establish MICROTEK as the Highest Selling, No. 1 Brand in Inverter/UPS in India. As the Brand has grown by leaps and bounds with time, similarly our Channel Partners network also has grown drastically and we have presented more than 65000 Distributor and Dealers all across India.”
Channel Partner’s Support
Channel partners are true strength for Microtek and they have helped company in establishing their market leadership status.Talking about partner’s role in company’s success, Manoj says, “Our Channel Partners have been our strength in this successful journey. As we have grown, along with we have ensured that all our channel partners are duly rewarded for their performance, they get channel incentive schemes from time to time as well as target achievement incentives. We ensure that they have a reasonable profit margin at all times.”
Theirmission 2020 is to increase their product portfolio and turnover. “We have already Launched Microtek Wires and Cables and soon we are going to launch a complete range of Microtek MCB/ELCB Protection switches and Distribution Boards. By 2020 we want to establish our market share in the electrical segment,” concluded by Manoj.