Authored by Mr. Tuhin Banik, Founder ThatwareLLP
As digital marketing becomes increasingly important for businesses, they need to start thinking about stepping up their strategies by going beyond conventional SEO techniques. Artificial Intelligence holds the key to the future of digital marketing. When Google unveiled Rankbrain in 2015, users noticed that the results to their queries in the search engine became more useful and relevant. The algorithm, which uses Artificial Intelligence to analyze and respond to user queries like a human being would, also returns identical questions asked by other users. With the ability to collect, analyze, and learn from data, AI has the potential to transform your digital strategy.
What exactly is Artificial Intelligence?
AI is a branch of computer science that deals with building intelligent machines that can think and responds like a human being. The trailblazing English mathematician, Alan Turing, proposed The Turing test in 1950 to determine the intelligence of computers to identify if a computer can achieve human-level performance in cognitive tasks that sophisticated enough to fool an interrogator. Although no AI program has come close to pass the undiluted Turing test, cognitive and computer scientist John McCarthy observed that the Turing's philosophy of AI is unlikely to have an effect on the practice of AI research, which has grown by leaps and bounds in the last two decades.
How can you use AI to market your business?
A fifth of all the searches done using Google are voice based. It's a big number, and digital marketers should understand its significance and start planning their marketing strategies to optimize websites to make the most use of voice search, along with traditional text search. Let us take a look at some ways in which digital marketing can be pumped up using AI:
Embracing Artificial intelligence technologies will offer a number of benefits for your digital marketing strategy. AI will not replace the jobs of advertisers and marketers, but help them unleash their creative and strategic potentials. As a business owner, you need to identify the roadblocks faced by your marketing campaign or business and use insights derived from AI based marketing to solve the issues.