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“HyperX Has Always Played An Instrumental Role In Cultivating A Gaming Culture In India”

HyperX, a leading brand in India’s gaming market space, supports entire ecosystem of gaming community and helping this market to grow further.Vishal Parekh, Marketing Director at Kingston Technology & HyperX India is leading the charge from the front and has helped brand in achieving huge success since its roll out in India. Mr. Parekh in an exclusive chat with DT,shared his entire game plan.

DT: What are your plans to support growth of gaming market in India in coming months?

Mr. Vishal: HyperX has been supporting the Indian Gaming Community by helping the mobile gamers have a better experience by selling products at tournaments through their flash sales where it is affordable for these gamers. Other than this, the brand has started to support talent in the Indian gaming community by announcing their First eSports team sponsorship in India, exclusively with the HyperX Peripherals, SSDs and Memory products. In addition, HyperX has been the proud sponsor of over 20 gaming teams globally and the main sponsor of the Intel Extreme Masters and Dream hack festivals. We at HyperX, have always strived our level best to design the products to meet the most rigorous demands of professional gamers to give them the winning edge and help gamers stay on top of their game. We do plan to keep the gaming spirit alive in the near future.

DT: How do you work with gamers to boost their confidence in taking gaming as serious career opportunities?

Mr. Vishal: The number of professional gamers is increasing in India and adequate effort is being taken for the betterment of infrastructure that can help them to congregate, practice and sharpen their gaming skills. HyperX, the gaming division of Kingston Technology, and brand leader in gaming and eSports products are the choice of top-rated gamers, tech enthusiasts and over lockers worldwide. HyperX has already been collaborating with Gaming Cafes where they provide their world class peripherals which enhances their gaming experience without spending a lot of their money. The products are available on most online channels. HyperX has recently become the official sponsors of the professional esports team Entity Gaming in India. This is the company’s first sponsorship for a professional esports team in India.

DT: What all products do you have to offer serious gamers?

Mr. Vishal: Over the past few years there has been a boom in the gaming industry. Keeping this in mind, HyperX has made substantial investments by promoting initiatives like ESL and extending their support to gamers. The Pulsefire FPS Pro utilizesthe ergonomic design to comfortably fit in the hand and not slip when victory is on the line. With this, one can set up the mouse just the way one likes with its six programmable buttons in the easy-to-use HyperX NGenuity software, and save your config directly to the onboard memory. Omron switches provide crisp, tactile feedback so that the clicks have been registered. Extra-large skates give the Pulsefire FPS Pro a solid base for smooth, controlled gliding that allows you to both track and flick with ease. This mouse also helps gamers that play in FPS mode by being accurate due to its pristine design. The ergonomic design makes it easier for serious gamers to be on top of their game at all times.HyperX NGenuity is powerful, easy-to-use software that allows you to personalise your HyperX products.

DT: How do you support your channel partners?

Mr. Vishal: As a matter of fact, everyhalf yearly the technology changes and most of the accessories gets upgraded in a year’s time. HyperX constantly upgrades their technology and also keeps their channel partners in the loop so that they have the necessary information to educate their customers. HyperX has always believed in extending its support to our channel network and create benefits for the end users. Be it availability, a good computing or gaming user experience, high quality products, or our excellent after sales service, we have fine-tuned our engagements according to the evolving needs of both, our partners and the end users.

DT: How do you maintain your market leadership and keep working to capture more market share in near future?

Mr. Vishal: HyperX is the market leader in the segment that we operate in, which is in the area of providing best-in-class peripheral and accessories for the Gaming industry. We have also recognized the needs and demands of the different stakeholders that constitute the gaming eco-system, namely the Professional Gamers, Channel Partners, including the Gaming Cafes and finally the casual gamer.HyperX also recognizes the need to help promote world class gaming events like the ESL and Dream Hack, by being one of the key sponsors for these events. HyperX further understands that to continue to build on this platform of market leadership, one has to have a 360-degree view of the Gaming industry and help nurture and build an eSport loving culture, where various domains and platforms connected it are also displaying an exponential growth.

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