Star World leans on nostalgia by bringing one of the classic TV shows The Wonder Years, from the golden era of 1990s when it was first introduced to Indian adolescence. Keeping in sync with the show’s sentiment of reminiscing the good old days, the channel took to the microblogging site with a throwback to the time of retro style Star World logo and took viewers back to simpler times.
To give some respite to people stuck at home, Star World jumped in and added on to the wave of nostalgia that has hit the country owing to the lockdown. Through this interesting interaction initiated by the channel, other brands and TV channels got on-board and reminisced some nostalgic moments from their rich history.
It all started with Star World tweeting “Throwback to the time where we helped you build your love for your favourite shows one episode at a time! #TheWonderYears”. Here’s the link to the tweet – click here.
And what followed was responses from the pioneers of Indian TV among other leading brands. Star Sports called out the good old days when India won its first Cricket World Cup!
National Geographic shared a throwback to the cosmic big bang.
Star Plus took us back to the historic moment of Draupadi’s Swayamwar.
MTV India reminded us of the 90s when we would be hooked to MTV Bakra!
McDonald’s took us back in the days of “Choti Choti Khushiyaan”.
Also jumped in Walt Disney Studios India with references to our beloved Disney characters – from Mowgli to Nemo.
Adding more fun, Gaana.com, Flipkart Video, Star Gold, Shemaroo, Star Movies, Cadbury Bournvita India, Disney+ Hotstar, Freshworks, Vodafone India and Comedy Central also joined the banter.
With this ultimate throwback to #TheWonderYears, Star World brought together brands of yesteryear and reminisced the times when life was easy. Relive your childhood days with the classic family sitcom. Watch The Wonder Years currently airing in India on Star World, every Monday-Friday at 6 PM!
Konica Minolta Won BLI 2021 A3 Line of the Year Award
Konica Minolta has been conferred with a series of awards by Keypoint Intelligence. Keypoint Intelligence is built upon two brands: Buyers Lab and Info Trends. Both brands have deep histories and strong presence in the document imaging industry.
The brand, Konica Minolta, has won the BLI 2021 A3 Line of the Year Award for its skillfully crafted MFPs that ensure the highest level of personalization, reliability, and consistency in both performance and usability.
It has been also recognized as the Most Color Consistent A3 Brand (2021-2023) for its A3 devices, including the new bizhub i-series, which provides consistent prints in terms of various aspects, be it business graphics, photo images, or any other output type. Last but not the least, it has also bagged the BLI Winter 2021 A3 Pick and Outstanding Achievement Award for bizhub i-series printers that are highly reliable and easy to use from a walk-up, workstation, and from a service perspective.
The brand has also won the BLI 2020 Pick Award for Outstanding Workflow Automation Platform for Dispatcher Phoenix 6. The device enables businesses to automate all their document-centric workflows, ramp up productivity, accelerate processes, cut costs, eliminate mistakes, secure sensitive information, and comply with corporate and government regulations. The machine is designed to cater to the needs of educators, law offices, healthcare providers, government institutions, general business, and much more, hence saving their time from processing documents and rather focus on core responsibilities.
Kuldeep Malhotra, Vice President & Director Konica Minolta Business Solutions India Pvt Ltd said, “Since our inception, we at Konica Minolta have strived to manufacture and deliver the best-in-class printing solutions to our customers using state-of-the-art technologies. On the back of in-depth R&D, we have always kept customers at the forefront and accordingly develop devices that can address their problems in the most convenient, accessible and affordable manner. The series of awards underlines our efforts to provide the best products in the market while ensuring the highest level of consistency, reliability, personalization, and security. We will continue to follow an agile approach and keep innovating further in sync with the changing market dynamics and evolving customer needs, and endeavor to serve customers more seamlessly in the coming months/years.”
Grohe & American Standard Launches 24×7 Virtual Experience Studio
GROHE and American Standard, has always been at the forefront of design, technology and innovation in the bathroom space. On World Water Day, the company has launched a one-of-a-kind, online virtual experience studio, and has taken a bold new step towards a more Digital future – a future in which customers, architects and designers are not restricted by the limitations of a physical world, especially one which is becoming increasingly distanced in the post-pandemic environment.
The virtual platform, which is based on The LIXIL Studio (TLS) – a state-of-the-art, 13000 sq.ft. innovation and experience center located in Bengaluru, is a unique portal that showcases the best that GROHE and American Standard have to offer; featuring the most iconic, innovative, and ground-breaking products and solutions from the company.
Users can access and navigate through the 3D environment, from the comfort of their homes or offices, or even on the go through their mobile devices, viewing the various display zones and bathroom concepts in full HD realism. They can view each zone from different angles, zoom in to see products up close, or zoom out to view the entire concept or configuration. Architects and designers can take clients on guided tours without ever having to leave their offices.
What’s more, all of this can be done at any time of the day, making the virtual studio accessible 24×7 – another physical world barrier LIXIL has broken down with the virtual platform.
Perhaps the most customer-centric feature of the platform is the ability to interact live with Inside Sales agents from LIXIL, who are happy to assist users with their queries and provide additional information on products and solutions to help design their ideal bathroom.
Speaking on the launch of the virtual studio, Mr. Bobby Joseph, Leader, LIXIL Water Technology (LWT), India & Sub-Continent, observed, “As we all know, Digitization is not just a trend for the future, but also an inevitable reality of the present. Events like the recent pandemic have only accelerated the adoption and integration of Digitization into most aspects of our lives and work. There is no reason why the bathroom industry should be left behind.”
“As a leading brand in the industry, it is our vision to spark a Digital revolution in bathroom design and specification. We want to leverage the power of Digitization to make our world-class products and solutions easily accessible to all, anytime, anywhere – regardless of distance from the nearest showroom or social distancing norms.”, Mr. Joseph added. “With pioneering initiatives like the virtual studio and our proficient Inside Sales team, we will be able to remotely and efficiently cater to customer needs from anywhere across the country. This truly is an important milestone in our journey towards using Digitization to get closer to our customers.”
Airtel Signs Spectrum Trading Agreement with Jio
Bharti Airtel announced an agreement with Reliance Jio Infocomm (“Jio”) to transfer the ‘Right to Use’ of Airtel’s 800 MHz spectrum in Andhra Pradesh (3.75 MHz), Delhi (1.25 MHz) and Mumbai (2.50 MHz) to Jio. The agreement is subject to statutory approvals.
Through this agreement, Airtel will receive a consideration of Rs 1037.6 crores from Jio for the proposed transfer. In addition, Jio will assume future liabilities of Rs 459 crores relating to the spectrum.
Gopal Vittal, MD & CEO (India and South Asia), Bharti Airtel said: “The sale of the 800 MHz blocks in these three circles has enabled us to unlock value from spectrum that was unutilised. This is aligned to our overall network strategy.”
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