Praising and saluting the frontline workers in their efforts to combat the ongoing global pandemic, Timex Group announced the #Deshkegaurav campaign on its brand TMX's Facebook page. Under this 10 day long campaign, Timex Group aims to initiate a series of posts to thank and salute the true heroes of the country for protecting the lives of others around them in such unprecedented time.
Through this initiative, the company is urging people to nominate and tag heroes on the Facebook page of TMX by sharing a brief description on their contribution to the welfare of the society in these challenging times. The company is additionally planning to distribute 1000 TMX watches under this initiative to the nominated heroes. Those who nominate these social heroes would also get a chance to win a TMX watch.
Commenting on the campaign Mr. Ajay Dhyani, Head Marketing at Timex India said, "We are delighted to announce #Deshkegaurav campaign on TMX's Facebook page. In times of crisis, we need to support and appreciate those helping us by being the front liners in our country. They are risking everything and serving us all, we want to show our appreciation with the self-care they deserve right now. This is our way of giving back to the society. The greatest lesson that this pandemic has taught us is – we are all in this together and will bounce back stronger with this unified approach."
The campaign is expected to last till 12th June 2020 on TMX's Facebook page. People can nominate #Deshkegaurav on https://www.facebook.com/TMXWatches/. Timex Group has partnered with two television celebrities namely Karan Patel and Sanjeeda Shaikh for this campaign. These two celebrities have come onboard to encourage people to nominate their social heroes and thank our #Deshkegaurav on their social media channels.
Timex Group also salutes all working professionals in addition to the front line workers who are tirelessly working and contributing in this fight against COVID-19.
