Westway Electronics Ltd. launched its newest range of consumer durables in Kochi. The company has entered the South market offering LED TVs, semi and fully automatic washing machines and refrigerators in the affordable range to consumers.
The product range comes in attractive colors and models giving consumers a vast choice. With a strategic association with key 30 dealers and retailers in Kochi, so as to have the distribution planned to be available across the city. Known for brilliant performance, dependability, ergonomic designs, and simple operating functions Westway Electronics is a popular household name in the North of India. With their operations in the South, Westway aims to continue to provide remarkable quality products, making it a prime choice for customers.
Mr. Sumit Maini Director of Westway expresses, “Beginning of operations in the South of India especially Kochi has been a welcoming move for us at Westway Electronics. Kochi being a vibrant city, consumers look for quality products which are worth their money. At Westway, we are committed to provide the best to our consumers and we ensure to continue this momentum in whole of South India too.”
The company aims to generate sales of INR 1 CR in the first three months of their launch. Westway Electronics Ltd is further planning to expand in the states of Karnataka, Andhra Pradesh, Tamil Nadu and Telangana.