After their successful global partnerships with EdTech companies around the world, Eupheus Learning has now partnered with European firm Pickatale to bring their unique interactive story book app 'ABC Tiger' to kids in India. For this partnership, ABC Tiger has been customized specially for young Indian learners between the ages of 3-12 years.
With this partnership, Eupheus strives to bring the famous classics such as Beauty and the Beast, Cinderella, and Rapunzel along with other non-fiction books to kids in india. Through ABC Tiger children will not only be able to enjoy reading but also listening to books. The app lets children practice the mechanics of reading as they follow along the text while listening to the narrator read aloud or try reading themselves. The app library will consist of hundreds of books, which will help enhance the learner's language skills and help manage reading difficulties in a fun and interactive way.
This is another step from Eupheus to make reading a part of kids' daily routines. The founder believe that one book a day may encourage kids to come back day after day to find what's waiting for them, which may help promote reading as a habit.
Eupheus Learning partner schools can access up to 26 story books free of cost – this is an endeavour to inculcate habit of reading in young learners. In addition to that, as a retail offering, parents can opt for an annual subscription of INR 2999 and access all books for a year.
Commenting on the collaboration, Sarvesh Shrivastava, Founder and MD, of Eupheus Learning said, "The ABC Tiger app is an interactive and educational way for kids to read and enjoy books in a more engaging manner, matching global learner standards. Famous all-time classics such as Beauty and the Beast, Cinderella, and Rapunzel are brought to life using this app that helps discover new original characters, or let the children indulge in reading books that cover a wide range of school-related topics."
He further adds, "Reading supports cognitive development in kids and improves their language skills. At Eupheus Learning we are curating solutions that are in-tune with the 21st century skill requirements as we want to help kids prepare for the future."
The books complement the learning process because they adopt a different, more indirect approach in which the language occurs in a more liberated form, not strictly bound to a certain grammar structure or type of vocabulary. These books help enrich the lexis and the language of the user and stir up the user's interest by dealing with versatile reading subjects.
"We are happy to be collaborating with Eupheus Learning for ABC Tiger which has been specially designed for the Indian audience according to our set global standards. The level of difficulty of these books varies and they are adapted to suit the needs of learners at different reading levels. Reading is beneficial in more ways than one and a more creative and magical experience around reading should be a part of the digital age." said Mr. Sig Dugal, Founder – Pickatale."
With ABC Tiger, kids will be able to read or listen to hundreds of children's books – narrated, illustrated story books, non-fiction titles, knowledge books, and animated books.
