ASUS India and Mountain Dew announced their partnership for the Fourth Edition of the hugely successful annual gaming property, DEW ARENA. ASUS ROG Phone II will be part of the Dew Arena Finale scheduled on Oct 5th, 2019 at Nehru Place, New Delhi.
“ASUS ROG has been at the forefront of the esports and professional esports movement since the inception, having conducted and also associated with many esports tournaments and teams worldwide. ASUS ROG Phone II is the most innovative gaming flagship that has created a huge leap in smartphone gaming experience.” said Dinesh Sharma, Mobile Business Head – Asus India. “We design our gaming devices based on player’s needs, and try to anticipate and support the biggest initiatives in the esports industry. We’re happy to partner with Dew Arena 2019, is a terrific opportunity for us to demonstrate our capabilities and support for professional esports.”
“As a brand, Mountain Dew has always aimed to bring alive new experiences for consumers across the country. esports is becoming one of the fastest growing youth trends. We embarked on our association with gaming 4 years ago with Dew Arena and we are truly delighted with the response during this period that has grown 10 times its inaugural edition. With the expertise and commitment of partners like ASUS, we are confident that Dew Arena will continue to scale new heights in the years to come.” said Naseeb Puri, Director, Mountain Dew & Energy, PepsiCo India