Farnell has appointed Weidi Zhu to the role of Business President of element14, its distribution business in APAC. Weidi’s promotion follows the appointment of Uma Pingali to the role of Business President of Newark, Farnell’s Americas based business. Weidi will report to Chris Breslin, President of Farnell’s global businesses.
Weidi has been with Farnell for ten years, and most recently held the role of Regional Director of Sales for Greater China, responsible for promoting business growth in Greater China region. He has a deep business understanding in Greater China and North Asia market and over 20 years’ experience in the technology industry both in Greater China and across Asia Pacific.
Chris Breslin, President of Farnell’s global businesses said: “I am delighted to promote Weidi to the position of Business President of our APAC business. During the last ten years, Weidi has demonstrated his ability to lead businesses; having joined as General Manager for Southern Greater China he was quickly promoted to manage all of the China region, then Regional Sales Director for Greater China. I am confident that his focus, leadership and drive to deliver results will help him as he now expands is focus to our Asia Pacific region, and the continued growth of our element14 business.”