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Supertron Remains The Backbone of Indian IT Distribution System

VK Bhandari who is CMD of Supertron Electronics Pvt. Ltd. is a very dynamic leader and he is known in the industry for his vision, determination and right decision-making capabilities. He started Supertron Electronics in year 1993 to help the region with quality technology devices. He has decades of experience and leading the company through his exceptional leadership quality. Supertron is a well-known national distribution house in the country and it has wide range of products across all verticals.

How it Began

Year 1985, young Mr. Vishnu Kumar Bhandari arrived in Kolkata to study Jute Technology to fulfill his grandfather’s dream, but soon after he realized that Jute is not his cup of tea, his energetic inner mind was futuristic and he was able to foresee that Information Technology is the next big thing across the globe. Immediately Mr. Bhandari dropped the idea of Jute Technology and joined an IT company and worked till 1990, by that time he realized the future prospect of IT Hardware business.

In 1991, Mr. V.K. Bhandari felt that eastern India needs a quality IT distribution house from where he can serve all major local IT dealers/resellers who requires a distribution house with a product range along with strong and efficient service and replacement support for which he formed a small proprietorship company called Supermatic Computer.

At that point of time Government has liberalized IT import rules and to bring world class technology product in India, Mr. V. K. Bhandari opened Supertron Electronics Ltd in the year of 1993 as an Import and distributor company with support of 3 energetic persons under him.

Achievements & Recognitions

Today Supertron is one of the leading IT distribution company in India and able to establish the company amongst top 5 national IT Hardware distribution house with more than 1400 employees and 3500 crores turnover with 53 branches across Pan India.

Mr. V. K. Bhandari is one of the founder member of Computer Association of Eastern India (COMPASS).He has served as a V.P. for three years from 1994-1996 and was elected to the post of President for three years 1997-1999.His hard work and dedication again saw him being elected president of COMPASS for another three years from 2004-2006.

Year 2010, Mr. V. K. Bhandari has won the “Life Time Achievement Award” from “COMPASS”. In 2016 Economic Times from Times of India group has awarded Mr.Bhandari as “Bengal Corporate Award” along with 3 prestigious awards from Dell.

Growth Chart

The distribution house has witnessed phenomenal growth approx. 60% percent over the last five years. The company has a pan India presence with 34 full-fledged branch offices and 19 satellite offices across 29 states backed by a strong network of 27 Service Centres. Supertron has strength of 1464 Employees.

Supertron caters to over 15000 channel partners spread across the country. Supertron’s growth & success is because of its strategic tie ups with more than 27 MNC brands & offering world class products to the channel. The company has strengthened its position among the leading distribution houses in India.Supertron thrives to establish as a leader with focused and value added IT & Telecom distributor in India.

Mr. V.K. Bhandari, CMD of Supertron Electronics Pvt. Ltd. said, “We have created a niche for ourselves in the market with our offerings. One of the key differentiator is our penetration & reach. We are not only logistic partner for our vendors but we add value in distribution by creating market for brands & work as an extended arm for vendors. We work very closely with our vendor basis their requirement play role as National Distributor or Regional distributor. Our service & support has enabled the partners to work with Supertron comfortably.”

Vision

“Our endeavour is to offer best products & services to our channel partner & to be the first choice for vendor & partner basis our differentiation in value added approach and also to provide end to end solutions.We are strengthening our organization as a leader with focus in value added distribution as an end to end solution provider in IT & Telecom distribution in the country. Our focus would also be in large enterprise solution space” added V. K. Bhandari, CMD of Supertron Electronics Pvt. Ltd.

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