Skullcandy, the original lifestyle audio brand, has entered its sixth month of the ‘12 Moods’ campaign, and the mood we’re feeling is Rad Blue—a powerful cobalt hue that Skullcandy is using to bring partnerships and products to life in powerful ways.
With August mood Rad, Skullcandy is getting nostalgic and embracing styles from the past that inspire us just as much today as they did back then. Kicked-off on August 2nd, Skullcandy is dropping limited-edition products and exclusive content featuring those who make us feel Rad, just like indie singer-songwriter Soccer Mommy and other artists on Skullcandy.in.
Skullcandy’s ‘12 Moods’ campaign is a ground-breaking program celebrating the visceral power of music. Skullcandy brings these moods to life for its fans through:
- Exclusive music artist content: One-of-a-kind song performances by emerging artists, plus deep-dive interviews and podcast releases.
- Featured athlete stories: An inside look at athletes representing Skullcandy—who they are and what they represent.
- Limited-edition product drops:The hottest Skullcandy products in custom colorways that match the spotlighted mood of the month. Plus, color-coordinated custom accessories.
Available only on https://www.skullcandy.in
THE RAD ARTIST: SOCCER MOMMY
Sophie Allison aka Soccer Mommy is an integral part of rock’s resurgence in recent years. Part 90s fanatic and part Taylor Swift devotee, Soccer Mommy emanates an edgy balance of youthful innocence and attitude and is among a Rad group of women going against the grain and changing the face of rock. Skullcandy will feature a studio performance of Soccer Mommy’s “Still Clean” in a custom 90s pop-up bedroom in Los Angeles, along with behind-the-scenes content and an exclusive interview.
THE RAD PRODUCTS
This month, we’ll drop Push™ True Wireless Earbuds in limited-edition Rad Blue. Each pair of Rad Blue Push Earbuds is bundled with the limited-edition Skullcandy Digiwatch.
As retro as it is convenient, the Digiwatch takes you back in time and keeps you on time—all at once.