Haier conducted a dealers’ meet and product demonstration in Indore on April 5, 2019. The day-long event witnessed Haier’s range of products with state-of-the-art technology across categories along with category specific customised product trainings. The event was attended by over 200 value dealers, including officials from Haier corporate, zonal and branch offices.
The event showcased Haier products across categories including; Air Conditioners, Washing Machines, Refrigerators, Microwaves, Water Heaters and Televisions. Some of the key technology first products displayed at the event were – the iconic BMR (Bottom Mount Refrigerator), side-by-side refrigerator, the Self-Cleaning Inverter Technology air conditioners and the latest PuriCool range of air conditioners with built-in air purifiers. Haier India also organized product trainings to familiarize and brief the dealers on product specifications, technology features and how to translate this knowledge to assist customers in making a well-informed purchase decision.
The brand representatives during the training explained how innovation at Haier is not just limited to technology but design too. Inspired by the consumer habits and lifestyle, Haier has democratized premium solutions; may it be Bottom Mounted Refrigerators which reduces the need for users to repeatedly bend while accessing commonly used items from the refrigerator or the new next gen all-rounder PuriCool Range of Air Conditioners that solve a real problem that Indians face today with growing air pollution which is an indoor threat as much as an outdoor concern. Equipped with a highly effective iFD (Intense Field Dielectric) air purification filter and other best-in-class technology features from Haier, the new PuriCool ACs are the ‘true air conditioners’ that India needs today that not only deliver cool air but also clean & breathable air.
Commenting on the meet, Mr. Eric Braganza, President, Haier Appliances India said, “Madhya Pradesh remains one of the key markets for Haier India as we have witnessed encouraging growth from the city in the past. Staying true to our philosophy of delivering ‘Customer-inspired innovation’ to our consumers, we plan to widen our network in the region continuously and put the interests of our consumers at the top of our priorities. With such events, we are optimistic at strengthening our ties with our dealers and informing them about the latest technological innovations and products introduced by the company.”
All these products displayed at the event exhibited Haier’s progression in the home appliances and consumer durables segment. At the event, the dealers along with product trainings also experienced live demonstrations of all the products.
The company also felicitated and acknowledged the outstanding performance of dealers and trade partners of Indore at the event.