HONOR announced that it has received a phenomenal response of 4.1 billion views on the #UpForXtra hashtag, which was created for its recently launched smartphone – HONOR 9X in India. The hashtag #UpForXtra is in sync with the Xtraordinary features of HONOR 9X, and resonates perfectly with the Indian millennials as they strive to go extra, achieve extra and ask for extra, in whatever they are up for. Similarly, HONOR 9X with its Full View Display, beautiful design, powerful performance and advancement in photography aims to bring an eXtra satisfaction to the consumers.
As a part of the brand initiative, HONOR India challenged all TikTok users to show their Xtraordinary talent with the 'HONOR 9X #UpForXtra rap' (link) playing in the background. The participants had to perform the hook-step of the song created exclusively for the song and tag @HONOR_India and #UpForXtra in their posts. Among the participants, six lucky winners stand a chance to win the latest and HONOR's first pop-up selfie camera with 16MP AI lens and 48MP AI tripe rear camera. HONOR India received over 4,200 entries for this challenge and a phenomenal views of 4.1 billion on #UpForExtra hashtag.
Extending the Xtra fun to Facebook, Instagram and Twitter users, HONOR India also announced two more contests – '#UpForXtra' Contest initiated by actors and influencers such as Jannat Zubair and Ahsaas Channa, and 'X factor' contest initiated by none other than the dancing diva and actor – Nora Fatehi, who also launched the HONOR 9X along with Charles Peng, President, HONOR India on 14th January, 2020.
Commenced by influencers Jannat Zubair and Ahsaas Channa, who created the videos showing their Xtra crazy side when it comes to asking for something extra, the challenge went viral and was taken up and amplified by multiple users on the platform. The influencers spoke about how, as consumers, they have the habit of asking for extra in everything, and similarly they should not compromise on expecting extra from their smartphones, just like the Xtraordinary features in HONOR 9X – extra special pop up camera, extra-large screen, extra powerful processor, extra space for your selfies and other pictures, extra-long lasting battery, etc.
HONOR India received an overwhelming response of over 1200 entries from users on Facebook, Instagram and Twitter, who were asked to share their story of how far they had gone to get something extra on HONOR India's social media handles and tag #UpForExtra and #HONOR9X. 3 participants with the most creative answers would be the lucky winners of HONOR's latest HONOR 9X. The video (link) by Jannat Zubair received over 1.6M views and the video (link) by Ahsaas Channa received over 188K views.
In the X factor contest, Nora Fatehi took a video from the launch event itself and asked her followers to share their X factor that makes them pop out from the crowd. Among the participants who shared their entries on the HONOR India social media handles on Facebook, Twitter and Instagram, using the hashtag #UpForXtra 9 lucky winners will be rewarded with brand new HONOR 9X. Nora's contest also received outstanding response of over 600 entries. Nora Fatehi's video (link) also received overwhelming response of over 1.2M views.
The extraordinary success of HONOR India #UpForExtra hashtag in TikTok is a result of combined success of all the brand initiatives performed by HONOR India for the HONOR 9X smartphone. HONOR India is thankful to all the participants for showing such love for the brand.
About HONOR 9X: The Pop-up selfie smartphone with 48MP AI triple camera
The HONOR 9X features a 16.7 cms (6.59-inch) FHD+ Full View display with 91% screen to body ratio for a seamless viewing experience. Besides the first from the brand – 16MP AI pop up selfie camera, the device also features a versatile 48MP AI Triple Camera setup with 8MP Super Wide Angle lens for 120 degrees FOV and 2MP lens for depth recognition, among other photo and video capture enhancements on the device. Other AI features include AI handheld detection, AI light detection, AI processing for utmost clarity and AI video stabilization, for the consumers to shoot like professionals. For the gaming enthusiasts and multitaskers, HONOR 9X boasts of HiSilicon Kirin 710F chipset, 4/6GB RAM and 128 GB ROM (expandable upto 512GB) with 4000mAh battery and GPU Turbo 3.0 technology boost the device's performance and give you the ultimate experience.
HONOR 9X is available in Sapphire Blue and Midnight Black colour variants, featuring 6GB and 4GB RAM along with 128GB inbuilt memory. The product is being sold on Flipkart at INR 13,999 for the 4GB variant and INR 16,999 for the 6GB variant. For the consumers, there will be an instant 10% discount on purchase using an ICICI Bank credit card or Kotak Mahindra Debit and Credit cards, valid till 22nd January, 2020. Additionally, the consumers will get a Jio recharge voucher of worth INR 2,200 which can be redeemed in INR 50 per recharge for 44 recharges and 125GB of additional data, redeemable as 5GB per recharge for 25 recharges, eligible on INR 249 or INR 349 recharge only, valid on purchase of HONOR 9X from 19th January, 2020 till 3 months.
